FANALYTICS: When good projections go bad, 2013

Although we'd like to think otherwise, we cannot predict the future. All we can do is provide a sound process for constructing a "most likely expectation for future performance." If we've captured as much information as is available, used the best methodology and analyzed the results correctly, that's the best we can do.

All we can control is the process. We simply can't control outcomes.

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  For more information about the terms used in this article, see our Glossary Primer.