FANALYTICS: The 2014 Tipping Point
Back in 2000, Malcolm Gladwell wrote a book called "The Tipping Point." He described how a series of small events can build to a critical mass and reach a "tipping point" where great change can occur. He gave examples of societal changes, like fashion trends and drops in crime rate, that could be attributed to seemingly unrelated events.
For more information about the terms used in this article, see our Glossary Primer.
